Security & Privacy Policy
Last Updated: December 20, 2025
Introduction
Towobo respects your privacy and your desire to understand how your information will be handled and used. This Privacy Policy explains how we collect, use and store your information. Using your information in a way that you are comfortable with and keeping your information secure is an integral part of the luxury retail experience we aim to provide.
Towobo will ensure that all information protection and customer-legislation standards are met when handling any of your personal information.
1. What Information We Collect, and How We Use It
We only collect and use information about you to provide you with a great shopping experience. You provide us with your information directly when you make a purchase, sign up for our newsletter, shop online, use our app, or register for a competition. We may analyse the information that you supply to us to help us segment and understand our customers and help us provide you with a more personalised experience.
Important: We will not share your personal data with third parties except to deliver your order as we use third parties for our deliveries and will need to share your contact information with them for this purpose.
2. Information Collected When You Make a Purchase
When you make a purchase, we will only collect the necessary information about you to ensure we can fulfil your order or chosen service, prevent fraudulent transactions and comply with the legislature.
When you place an order through our website, the seller will require some of your information to process your order like delivery address and will need to share your contact information with them for this purpose.
3. Shopping Online
When you visit Towobo.com, we collect information about your device to help drive innovation and improve user experience. Information can be collected through your IP address or through cookies placed on your device.
3.1 Cookies
Some cookies are needed for the proper functioning of the website. Cookies are used for purposes including:
- The storage of items in your shopping bag
- The recognition (anonymous) that you are signed in
- The determination of your currency, dependent on the preferred delivery location
Other cookies are used for analytic purposes which help us understand how and when you first visited our site, the frequency of your visits and the duration of time spent on our site. We also use cookies to track your journey around the site and ensure that our email marketing invite pop-up is displayed at the most appropriate time.
This technology allows us to remember you, so if you have previously visited the site, we are able to recognise you as a returning visitor. If you have already signed up to receive marketing emails, you will not see the pop-up unless you disable the relevant cookie. We try to join up details of our relationship with you in-store and online in our records, even if you use different devices online.
3.2 Personalised Advertisements
Some cookies are used to provide you with personalised advertisements when you visit other selected websites, following your visit to Towobo.com. These advertisements will be in the form of 'banner advertising' and will show you products that we believe you will be interested in, based on your browsing history on our website.
For more information about how Towobo uses cookies, please refer to our Cookie Policy.
3.3 Making a Purchase Online
When you make a purchase on Towobo, we will collect information about you to fulfil your order or chosen service; this information includes your name, contact details and delivery address.
You will be offered the opportunity to use our Guest Checkout path or to create an online account on our website. In order to register an online account, we will ask you for your name and contact details. You will also be asked to create a password and have the option of linking your Towobo Rewards membership.
Once you have created an account, this will serve as a platform to update your marketing preferences through the Preference Centre.
4. Managing Your Marketing Preferences
At any point that you interact with us, you may be given the opportunity to opt in to receive Towobo marketing communications. We will only send you marketing communications when you have consented to receive them, and we will do so using your preferred channels of communication.
4.1 Updating Your Preferences
If you have not updated your marketing preferences in two years, we will contact you to remind you that you can opt out of receiving marketing communications at any time:
- If you have not made a purchase with Towobo during this two-year period: We will only continue to send you marketing communications if you expressly tell us to do so. If you do nothing, then we will stop sending you marketing communications.
- If you have made a purchase with Towobo during this period: We will continue to communicate with you in the same way until you tell us otherwise. If you do nothing, we will assume that you are happy to continue receiving marketing materials from Towobo in the same way.
4.2 Personalised Marketing
We will send you marketing material that we believe you will be interested in based on your previous spending behaviour. You may not receive all types of communications that you have chosen to receive. To understand more about the criteria we use to determine which marketing communications you receive, please contact our Customer Service team.
4.3 Digital Advertising Partners
If you have given us your email or mobile phone number and agreed to receive marketing communications from us, we may supply this data to digital advertising or social media companies, including Facebook and Google. These companies work on our behalf to identify individuals with similar characteristics to our customers, and they provide these individuals with advertising content from us. We may also work with these companies to target or retarget you directly with advertisements that we believe you will be interested in.
The data we provide to these organisations is limited to email addresses or mobile phone numbers and is always provided in an encrypted format. We use your personal data in this manner as it is in our legitimate interest to advertise to potential new customers. This use of your personal data constitutes profiling.
If you would prefer not to see targeted advertising from us on social media, please refer to the instructions provided by Facebook or Google, or contact our Customer Service team for advice on how to opt out.
5. Security Policy
The security of our website is of utmost importance to us. Our site uses encryption technology to protect sensitive data. We protect your information against loss, misuse and alteration, as is the case with all computer networks linked to the internet.
Important: However, we cannot make absolute guarantees about the security of the information you provide over the Internet and as such, we cannot be held responsible for it.
5.1 Protecting Your Account
- We will never contact you by email to request personal details. For information of this nature, we will only contact you by telephone.
- Never send any sensitive information, such as passwords or credit card information, via email.
- In creating a password to access certain parts of our website, you are thereby responsible for keeping it confidential.
- Please do not share a password with anyone.
6. Your Privacy Rights
Under UK data protection law, you have rights including:
- Right of access: You have the right to ask us for copies of your personal information.
- Right to rectification: You have the right to ask us to correct information you think is inaccurate or to complete information you think is incomplete.
- Right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
- Right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
- Right to object to processing: You have the right to object to the processing of your personal information in certain circumstances.
- Right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any fee for exercising your rights. If you make a request, we have one month to respond to you.
7. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Customer Service team:
Email:
privacy@towobo.comRegistered Office:
Towobo Limited
71 - 75 Shelton Street
London WC2H 9JQ
United Kingdom
Company Registration:
13104258
We aim to respond to all privacy inquiries within 5 business days and resolve requests within 30 days.
